Hi, I’m Wil.

I do my best work as the person who makes the system run: I design the workflow, build the tools, keep the details straight and tell the technical truth early.

I learned that on New York film sets. As best boy grip, I kept a crew, a truck and a budget moving so the key grip could focus on the shot. Now I do the same thing for digital content at Walmart Creative Studios, on a DAM with more than two million assets, where I helped put AI-generated alt text onto walmart.com.

I’m direct and precise, sometimes more than people expect. In practice that means you hear about the real problem on day one, and the fix usually comes with documentation and an undo button.

Outside work I paint in oils (see the studio), build games in Godot and keep adding pigments to Pigfolio. I live in Los Angeles with my wife.

Timeline

1. 2025 – nowDigital asset manager, Walmart Creative StudiosAEM Assets operations, AI alt text with Adobe Brand Aware Metadata, rights-aware intake, shared taxonomy.
2. 2021 – nowFounder, Kerfuffle Connection LLCPigfolio, 3D and real-time work, Godot games, paintings.
3. 2013 – 2021Best boy, dolly & key grip, IATSE Local 5255 credited film and TV projects in New York, plus commercials.
4. EarlierProduction & post, New YorkProduction assistant at Eyepatch Productions (Ogilvy) and 24fps Productions; post-production intern at Videograf.
5. 2012Prague Film SchoolCertificate in filmmaking: cinematography and lighting.

Quick facts

Who is Wil Hamlin?

Wil Hamlin is a Los Angeles–based digital asset manager and content-operations builder who makes large creative libraries findable, rights-safe and fast, including AI-generated alt text now live across walmart.com.

What does Wil do at Walmart?

Runs day-to-day operations on Walmart Creative Studios' Adobe Experience Manager Assets library (2M+ assets), led the AI alt text initiative now live on walmart.com, built a rights-capturing intake system in Airtable, and designed metadata taxonomies used by 25+ teams.

What's Wil's background?

Eight years as a union grip (IATSE Local 52) on New York film and TV, including The Jinx, Marvel's Iron Fist, In the Heights, After Yang and Paterson, running crew logistics and equipment as best boy grip.

What tools does Wil use?

Adobe Experience Manager Assets, Brand Aware Metadata, Airtable, Python, Excel, Adobe Creative Cloud, Figma, Next.js, Supabase, Blender and Godot.

How do I get in touch?

Email me@wilhamlin.com or use the contact form at wilhamlin.com/contact.